Not long ago, scanning books or groceries using a rectangle barcode seemed quite novel. It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) that stored a hundred times more information than conventional barcodes.
QR codes have a unique look, encouraging customers to get involved by scanning the code and following the “digital scavenger hunt” you’ve created to lead them to a URL for your website, social media page, or to retrieve personalized communication from you (like texts or e-mails). QR codes are a fantastic advertising strategy as they allow users to engage with a brand in convenient, personalized ways. QR codes increase conversion rates while coaxing prospects further down the sales funnel effortlessly.
Use InDesign to Create and Modify Your Own QR Codes
Did you know you can use InDesign to create and modify your own QR code? InDesign treats QR codes as graphics, so you can scale and modify them like other artwork in your documents.
Follow these simple steps to add a QR code to your designs:
Bridge the Gap Between Print & Digital
Nielson found about 56% of consumers rely on printed materials for sales information, specifically when seeking information on a purchasing decision. Print is seen as a concrete, reliable source, especially for prospects nearing a decision.
By including QR codes in print marketing, you increase the potential for landing a valuable client. Consider using QR codes for:
Print is naturally viewed as informative and trustworthy, and QR codes are a perfect tool to bridge the gap between your print and online media!